With favorable policies, the number of children’s programming track companies has surged, and wars have continued. Why has the children’s programming industry become a must for many companies to pursue and transform? What challenges will the children’s programming industry face in the future against the cheaper homeschool tutor cost?
Children’s programming becomes standard under the drive of “double subtraction”
According to the Media Consulting, from 2016 to 2019, the scale of China’s quality education market continued to climb, reaching 394.7 billion yuan. Quality education accounted for 3.7% of online education in 2016, and this proportion will rise to 24.5% by 2020.
After the “double reduction”, quality education has become a popular transformation direction, and even a wave of “quality education concept stocks” has been set off in the A-share market. Their shares, which superimposed the concept of early childhood education and robotics, stood out by virtue of its children’s programming business, with a weekly increase of 61.08% and winning 5 consecutive boards. Their financial report for the first half of 2021 showed that its technology and education service revenue was 194 million yuan, a year-on-year increase of 213%.